Folio Proposal
I plan to
address the idea of The Loss of the Aura in my artwork. The changes in the way artwork is made and
appreciated have changed greatly since Walter Benjamin wrote this piece in 1936
and I’m very interested in exploring this. Benjamin related the advances in
technology and the impact on how art was being made and valued under these new conditions
back to the Marx theories on the changing modes of production with the
industrial revolution. This interests me
as it seems to directly relate to how we will be producing the pieces for the
folio using more modern equipment than Benjamin could have ever imagined. The pieces I make for my folio will be ones can can be reproduced over and over. Does that make them less valid as works of art?
I am undertaking
an Education degree rather than an Arts degree and my other major is history so
the topic appealed to my love of history and to approach this in an intellectual way. 'Around 1900 technical reproduction had reached a standard that not only permitted it to reproduce all transmitted works of art and thus cause the most profound change in their impact upon the public.' (Benjamin 1936) Does this change in the technologies to allow reproduction devalue the artworks. Is the experience of seeing the Mona Lisa in person diluted by buying a postcard copy to take home with you?
ARTWORK
I would like to create pop art for my digital piece, perhaps something similar to Ian Bilbeys 60 as discussed below and explore the notion of the every day being elevated to art. For the photograph I want to look at the idea of repeating an image as draining the original image of its meaning. I've referenced Andy Warhol below in my influences with regard to this. For the video section of the folio I am less sure of my direction. An initial idea is to take a famous painting and print out many many copies of it and then turn in into something unrecognisable such as a paper vase like this one and make a video of the process.
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| Paper Quill vase from Pintrest |
INFLENCE
I have found many digital artists that I am inspired by. Ian Bilbey has a quirky retro style that appeals to me, his work '60' speaks to the Andy Warhol Campbells soup series. The idea that the every day mundane object can be elevated into artwork
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| Taken from http://www.ianbilbey.com/long060.html |
Frida Kahlo is inspirational in her use of colour in her work and I plan to make my pieces colourful
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| The Frame courtesy of www.FridaKahlo.org |
The Frame
1938
Oil on aluminium and glass
11 1/8" x 8"
Andy Warhol has many works which challenge the Loss of the Aura. The sixteen Jackies is printed in a way that some of the subject matter is lost with each picture
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Sixteen Jackies by Andy Warhol from http://www.artsconnected.org
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Andy Warhol 1963 | acrylic, enamel on canvas |
| Size: | unframed 80.375 x 64.375 x inches
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References
Benjamin, W, Surname, revised 2005, Schoken/Random House, viewed 30/3/16, https://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm
Bilbey, I. n.d. viewed 30/3/16, http://www.ianbilbey.com/home.html